after getting several recommendations about coffee places in new haven, our favorite is not a coffee place, but a small super market where they also make coffee. romeo and cesare. it is not the favorite of the professors. its coffee is not organic, just italian. so why do we like it?
So, we moved to a new place. this can also happen during a one week vacation.
you want a good coffee place because it is a great way to start the day. then you find a dilemma. should i try another cafe or back to the same one?
if the first one was good enough, i find people want to go back. it is because of:
- a sense of belonging. ‘our coffee place’
- adversity to risk
- primacy effect – our minds give a lot of credit to firsts.