william vance media expert.
i think… because… for example..
a pyramid structure for claim, reason, evidence. called ‘message houses’
how to avoid what you want to avoid and glossed over:
- use abc. Answer, Bridge, Conclude. acknowledge shortly and bridge to messages
- sometimes acknowledge not going to answer? No
- have a tiered answer approach. use first tier, then next.
using melody with an accent:
- highlight one idea per sentence. can be just a word
- authority through controlled speed and short sentences
- avoid up talking at end of sentences. local problem. seeks affirmation.
- shift gears per audience. carli fiorina start hesitant and approachable in a book store, then gears up
on camera is different – you need different clothing.
team sharing its struggles and tips:
- how to keep it to short
- hands – what to do with them
- how to keep to key issues: media wants controversy. so forge objectivism. let the provocation begin.
- get nervous, especially TV especially foreign language. focus on what you know reflect confidence. speak slowly. acknowledge the anxiety? how to turn fear into a plus?
- what you want to say as an expert vs what you can say to keep loyal to employer. tension between personal and corporate views
- speed and rhythm. sometimes too fast.
- over prepare. too much written down. a big discussion o ideas vs whole script
- do not like to look at the camera
- speed. take your time. on contrary contain time management. report in 1 minute.
- getting to the point. better error on too quickly
- explaining technical information that can be understood by the general public
- framing you and your point of view. ‘reformer’. can connect with the man on the street. linguistic tricks
a friend takes your point of view, you oppose it. this is great practice. reversal of mind set. 3 times before interview.
good photo. it is a kind of art. not just a photographer, photshop artists as well. but costs money. worth it. $200 for a good photo, $10k for a kit
one friendly, one serious.
build a bank of lecturer topics
build a bank of feedback/appraisals
royce carlton inc., http://www.roycecarleton.com
- keep it simple
- think of context. who comes before, after, how to dress. research on invterviewer
- nothing is off the record
- be yourself. do not adapt someone else’s style. others know less than you
- ask questions before. avoid surprises.
- record yourself. so if you are out of context, you have a proof.
- write bullet points (could be used as a soundbite), keep to them (to control quotes out of control).
- do not drink water. on camera, it can show shake (weakness) or need to go to the batheroom
- do not interrupt the interviewers. if asked a long question, answer with one of your messages. reframe. do not show emotions during long questions.
- on camera, keep answers to 30 seconds. good energy. learn to have an internal clock. claim then substance.