Fiji

i think bottled water is very not green. i use fiji water as an example of bad american consumer values.

think how much energy is wasted transporting the bottle to the american consumer, and treating the bottle post consumption. bottled water is

  • convenient.
  • mobile,
  • clean,
  • much better for us than soda

but, why not carry a bottle and refill it?

take a look at http://artvoice.com/issues/v6n6/bottled_insanity

key takeaway:

  • fiji water claims to be carbon negative. full life-cycle not including post consumer disposal. Scope 3, not just 1&2. means business travel, sales people, and consequences of activities.
  • reforestation in fiji = 120% of carbon footprint. so active offset, not marketplace footprint.

intro:

barbara chang. fiji water. 20% of exports from fiji. roll international (resnick) bought fiji water in 2004. they also own. POM (pomgrenade in snowmen shaped bottles)

#1 in market share. 2% of market. small in the market, big in their local.

scope 1&2. not accounting for consequences means under-reporting by 80%. 4x?. there is a CMU study on this.

total emmisons: 86K tonnes CO2 eq:

23% ocean, 20% bottling, 3% trucking to port, 29% raw material, 3% packaging, 17% distribution, 2% consumptiion, 3% SGA,

trucking is 7x ocean. rail is 2x ocean.

1l bottle of fiji = 573 gms of co2 = backing a batch of cookies

today -115 = turning a laptop off for the night

788 european glass water

2650 75-ml bottle of wine

1120 30z sashimi

4350 4oz cheeseburger

4980 8 oz organic steak

8300 8 oz conventional steak

where do we get such a chart?

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