- gas station does well when it has a good convenience store. this is true to many business. think of the complement
- co-opetition: making the pie bigger by increase demand/value. or reducing cost via effeciencies.
- think of the unit.
- e.g. gas per gallon or mile, but insurance all you can eat
- pooling. e.g. zipcar in my driveway. bicycles in paris.
- redefine the business to extract value. e.g GM in the transportation business. shared cars across geographies.