upside down marketing

barry nalebuff on coopetition. his books were very popular in israel

key takeaways:

  • gas station does well when it has a good convenience store. this is true to many business. think of the complement
  • co-opetition: making the pie bigger by increase demand/value. or reducing cost via effeciencies.
  • think of the unit.
  • e.g. gas per gallon or mile, but insurance all you can eat
  • pooling. e.g. zipcar in my driveway. bicycles in paris.
  • redefine the business to extract value. e.g GM in the transportation business. shared cars across geographies.

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