can you describe your company in 1 slide?
that is really hard.
usually takes quite a bit of time to understand your customers well enough to articulate your value in 1 slide and for the customers to agree.
but these days people have less patience and want to make decisions quickly.
would it be a pie chart of what you save them on costs?
would it be how you increase their revenues? or profits ?
perhaps how we improve their conversion ratios?
I always liked the signs posted on poles next to stoplights saying
“loose 10 kg in 10 weeks”
these guys can explain their business very quickly. they have to – no angels, no VCs.
today i spent 2 hours with some guys, and i still do not understand their business. but they seem very close to something very interesting. hence the 2 hours.
back to the guys who want me to loose weight (and i should).
what is their cost per lead?
i bet the conversion ratio is not that high; and their best conversion ratios and channels are word of mouth. for all of us working on digital marketing machines, let not forget that. our customers can create the best leads for us. does your product/service make it easy for them to recommend you?
more often than not, the answer is “not”….
“paint your house for 1399NIS (3 rooms)”
the beauty with that one is that up-sell is coming. i bet’ya his ASP is > 1399NIS.
“the fast plumber”
a bit too much text?
this plumber does not drive an old truck.
he drives a motorcycle. and this sign is on the box on the back of the motorcycle where he keeps most of his tools.
we all know it is no fun to seat at home and wait for the plumber. the fact that he is on a motorcycle, makes me believe his customers wait less. made me want to call him.
finally, lets see, on your website, most users or leads end up reading/using one page and then make a decision.
what is your most important page?