Which player would you want on your team?
OR
it is the 2nd year in a row that i prefer the Real Madrid Vs. Barca decisions:
not ready to switch sides.
but sometimes the home team is paying a dear price.
Which player would you want on your team?
OR
it is the 2nd year in a row that i prefer the Real Madrid Vs. Barca decisions:
not ready to switch sides.
but sometimes the home team is paying a dear price.
Benny Daon, is one of my favorite entrepreneurs. why?
and he is also a social entrepreneur
his claim: the most important page one your website is the pricing page.
how insightful.
that’s the one page you want all your customers to get to.
it also exposes many of your values. what your company really stands for. show me your pricing page and i can tell you who you are
here is what i think is a great pricing page. why?
can you describe your company in 1 slide?
that is really hard.
usually takes quite a bit of time to understand your customers well enough to articulate your value in 1 slide and for the customers to agree.
but these days people have less patience and want to make decisions quickly.
would it be a pie chart of what you save them on costs?
would it be how you increase their revenues? or profits ?
perhaps how we improve their conversion ratios?
I always liked the signs posted on poles next to stoplights saying
“loose 10 kg in 10 weeks”
these guys can explain their business very quickly. they have to – no angels, no VCs.
today i spent 2 hours with some guys, and i still do not understand their business. but they seem very close to something very interesting. hence the 2 hours.
back to the guys who want me to loose weight (and i should).
what is their cost per lead?
i bet the conversion ratio is not that high; and their best conversion ratios and channels are word of mouth. for all of us working on digital marketing machines, let not forget that. our customers can create the best leads for us. does your product/service make it easy for them to recommend you?
more often than not, the answer is “not”….
or
“paint your house for 1399NIS (3 rooms)”
the beauty with that one is that up-sell is coming. i bet’ya his ASP is > 1399NIS.
the photo here is one for a plumber. ( called ‘installer’ in hebrew – no downloads, no SEO)
“the fast plumber”
a bit too much text?
this plumber does not drive an old truck.
he drives a motorcycle. and this sign is on the box on the back of the motorcycle where he keeps most of his tools.
we all know it is no fun to seat at home and wait for the plumber. the fact that he is on a motorcycle, makes me believe his customers wait less. made me want to call him.
finally, lets see, on your website, most users or leads end up reading/using one page and then make a decision.
what is your most important page?
in life, and in your startup, what would you rather be?
this earth digger?
moving earth one bucket at a time
or
this guy, who skates almost frictionless on ice?
its kind of a loaded question.
yet, it is surprising how often in life and in business we choose the digger.
in Start-up life, as en entrepreneur or CEO, there are several ways you can make your life easier.
yet some people choose to dig a hole rather than skate.
the most common way to make life hard for you self is in your business model.
the most common mistake that is still common amongst early-stage SaaS startups is to go for direct sales:
most of the above applies to our bad-traits as individuals, too.
wanted a deal real bad and lost it
first time in a long time
bitter
it is nice that this happens to a VC once in a while. we inflict this pain every day
good luck to the entrepreneur. i really want him to succeed.
but hey, not too much
Boycott was a name of an Irish estate agent who did not behave nicely to others, and thus got ostracized – socially isolated:
The word boycott entered the English language during the Irish “Land War” and is derived from the name of Captain Charles Boycott, the estate agent of an absentee landlord, the Earl Erne, on Achill Island in County Mayo, Ireland, who was subject to social ostracism organized by the Irish Land League in 1880.
In September that year protesting tenants demanded from Boycott a substantial reduction in their rents. He not only refused but also evicted them from the land. Charles Stewart Parnell, in his Ennis Speech proposed that, rather than resorting to violence, everyone in the locality should refuse to deal with him. Despite the short-term economic hardship to those undertaking this action, Boycott soon found himself isolated—his workers stopped work in the fields and stables, as well as the house. Local businessmen stopped trading with him, and the local postman refused to deliver mail.
The concerted action taken against him meant that Boycott was unable to hire anyone to harvest the crops in his charge. Eventually 50 Orangemen from Cavan and Monaghan volunteered to harvest his crops. They were escorted to and from Claremorris by one thousand policemen and soldiers—this despite the fact that Boycott’s complete social ostracism meant that he was actually in no danger of being harmed. Moreover, this protection ended up costing far more than the harvest was worth. After the harvest, the “boycott” was successfully continued. Within weeks Boycott’s name was everywhere. It was used by The Times in November 1880 as a term for organized isolation. According to an account in the book “The Fall of Feudalism in Ireland” by Michael Davitt, the term was coined by Fr. John O’Malley of County Mayo to “signify ostracism applied to a landlord or agent like Boycott”. The Times first reported on November 20, 1880: “The people of New Pallas have resolved to ‘boycott’ them and refused to supply them with food or drink.” The Daily News wrote on December 13, 1880: “Already the stoutest-hearted are yielding on every side to the dread of being ‘Boycotted’.” By January of the following year, the word was being used figuratively: “Dame Nature arose…. She ‘Boycotted’ London from Kew to Mile End” (The Spectator, January 22, 1881).
On December 1, 1880 Captain Boycott left his post and withdrew to England, with his family.
People who are medically depressed have a clearer view of matters
the rest of us are just way too optimistic.
“People in a positive mood generally rely more on their own thoughts and preferences, and pay less attention to the outside world and social norms,” says Forgas.
heard about Forgas new research via Max, my brother in law, from Eugene’s blog:
read all about it in the new scientist
The grueling event of getting through the day consuming only things that are good for you.
welcome to my new diet:
no sugar, no wheat and cereals, no milk and cheese. no wine!
especially difficult, no coffee
i still try to drink one, once a week
otherwise, i really miss it
i really love the idea of VOD
especially if there would be a much larger selection
when i worked in ECI, in 1991, my room-mate guy went down under to australia to try and sell a VOD system
it is now 20 years later
However, the VOD experience still sucks:
the real genius of hot VOD, (and comcast as i experienced it in NewHaven last year) is that the service providers have reached a perfect equilibrium of poor service, but just good enough. they have really mastered that one.
just a bit worse, and many would leave, i would like to think. or, maybe we are all just lazy suckers who want to be mastered by service providers who silently reach into our pocket every month.
what efficiency! i salute them and despise them at the same time. how dare they?!!
i am sure there is another equilibrium point in which we as customers are much more satisfied, cost are not higher, and prices are lower, too. with much more usage. go for “חבילת מתעקשים ומרווחים”.
perhaps it will happen faster if we disconnect and stream on-line.
advise welcomed
met a good friend yesterday, roni
she told me most companies or organizations you work for you have to lie
you lie
or any combination of the above
this is most organizations.
the beauty in being an entrepreneur of a start-up, (or a VC – but let’s not kid ourselves, mainly the founders) is that you can bring into life, or create, organizations that do not have this deceit built into their DNA
priceless
frictionless
what a joy