Posts Tagged ‘great’

1 page, 1 slide

January 17, 2012

can you describe your company in 1 slide?

that is really hard.

usually takes quite a bit of time to understand your customers well enough to articulate your value in 1 slide and for the customers to agree.

but these days people have less patience and want to make decisions quickly.

would it be a pie chart of what you save them on costs?

would it be how you increase their revenues? or profits ?

perhaps how we improve their conversion ratios?

I always liked the signs posted on poles next to stoplights saying

“loose 10 kg in 10 weeks”

these guys can explain their business very quickly.  they have to – no angels, no VCs.

today i spent 2 hours with some guys, and i still do not understand their business. but they seem very close to something very interesting. hence the 2 hours.

back to the guys who want me to loose weight (and i should).

what is their cost per lead?

i bet the conversion ratio is not that high; and their best conversion ratios and channels are word of mouth. for all of us working on digital marketing machines, let not forget that. our customers can create the best leads for us. does your product/service make it easy for them to recommend you?

more often than not, the answer is “not”….

or

“paint your house for 1399NIS (3 rooms)”

the beauty with that one is that up-sell is coming. i bet’ya his ASP is > 1399NIS.

the photo here is one for a plumber. ( called ‘installer’ in hebrew – no downloads, no SEO)

“the fast plumber”

a bit too much text?

this plumber does not drive an old truck.

he drives a motorcycle. and this sign is on the box on the back of the motorcycle where he keeps most of his tools.

we all know it is no fun to seat at home and wait for the plumber. the fact that he is on a motorcycle, makes me believe his customers wait less. made me want to call him.

finally, lets see, on your website, most users or leads end up reading/using one page and then make a decision.

what is your most important page?

 

 

 

 

The man in the arena

January 16, 2012

it is the beginning of the year.

happy new year. 2012. the end of history?

maybe just something different.

expect the unexpected?

some of my companies are struggling.

the 2nd half of 2011 has been miserable. everyone is waiting. people seem to prefer to delay decisions. channels are clearing their inventory levels, with no new orders. people are zipping their pockets. money is not coming out. with a few exceptions.

two classes. the haves and have-not’s. the ones who have clear growth.  predictability. visibility. and the ones who are working just as hard. trying to figure it out. that is why we choose this.

i realize i am not in the trenches. my job, my line,  is to support the entrepreneurs who are in the front. not a lineman, a line-backer.

Here is how Teddy Roosevelt described it in an April 23rd, 1910, speech in the Sorbonne, now named citizenship in a republic.

here is looking at you

Amir, Israel, Yuval, Omer, Nili, Yonathan, Zvi, Tal, Guy, Avner, Pierre, Guri and Doron:

It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.

The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood;

who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause;

who at the best knows in the end the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.

אנא בכוח please…

November 26, 2010

what a wonderful performance

for me this song, prayer,  פיוט , is so exact, and “connected”.

it is also a prayer of transition. from “up” to “down” . body and soul. life and death.

and of that special israeli moment, friday afternoon as Shabat is coming. בואי מלכה

from doing to being

learned about this song from my 5 year old daughter as she was humming it and not understanding the words:

אָנָּא בְּכֹחַ גְּדֻלַּת יְמִינֶךָ תַּתִּיר צְרוּרָה
קַבֵּל רִנַּת עַמֶּךָ שַׂגְּבֵנוּ טַהֲרֵנוּ נוֹרָא
נָא גִבּוֹר דּוֹרְשֵׁי יִחוּדֶךָ כְּבָבַת שָׁמְרֵם
בָּרְכֵם טַהֲרֵם רַחֲמֵי צִדְקָתֶךָ תָּמִיד גָּמְלֵם
חֲסִין קָדוֹשׁ בְּרוֹב טוּבְךָ נַהֵל עֲדָתֶךָ
יָחִיד גֵּאֶה לְעַמְּךָ פְּנֵה זוֹכְרֵי קְדֻשָּׁתֶךָ
שַׁוְעָתֵנוּ קַבֵּל וּשְׁמַע צַעֲקָתֵנוּ יוֹדֵעַ תַּעֲלוּמוֹת

to understand the words which i find complicated, here is an explanation

i am running אני רץ

August 28, 2010

thanks god for dudu tassa, a real cultural hero

the great thing a about art, is that someone has packaged your emotions in such a great way.

אני רץ

אני חייב להספיק כל מה שהעולם מציע

כל זמן שהאויר מגיע

וזה לא מפריע

ומלטף אותי

ויש אצלך אור למה לי לעצור

_______

אני רץ

אני חייב להספיק כל עוד שאני מגיע

כל זמן שאני מזיע

וזה לא מפריע

וממסטל אותי

ויש אצלך אור אני בטח עוד אחזור

_______

אני יודע

אני זז וזה פוגע

בלב שלי יש חור

שאי אפשר לסגור

_______

ואני רץ אני רץ

אני חייב להספיק כל מה שהעולם מציע

כל זמן שהאויר מגיע

וזה לא מפריע

ומלטף אותי

ויש אצלך אותי את בטח תחכי

_______

אני רץ

אני חייב להספיק כל מה שפורק ת’זעם

כל מה שחלמנו פעם

כל דבר שיש בו טעם

ומפנק אותי

_______

אני יודע אני זז וזה פוגע

together, beginning to end

August 22, 2010

Orna, my mentor, friend and colleague got me this book

Home, or in hebrew habyta by assaf inbari.

the story of kibbutz, a dream created in Israel 100 years ago.

a dream of community, socialism, values, sufficing with little and even less.

i was swept away by the book and recommend it to anyone who:

  • can read hebrew,
  • has a kibbutz in their background,
  • cares about creating communities

or

  • willing to give up convenience for values

the book is great because:

  • it blurs the lines between fiction and facts in a new and breathtaking way
  • it tells the story of the great kibbutz initiative that helped create israel in a way that was never told
  • it makes you think about what it takes to be a pioneer and entrepreneur. what you are willing to give up, how long it will last, and what does partnership really mean

some of my takeaways:

  • i think i understand my grandfather yeshayahou, who started a kibbutz and bestowed me with many values, much better now. sorry, grandpa, that i ended up a capitalist and not a socialist, but i hope i still have some time to fix that
  • any partnership, or common shared pool which is absolute, can exist, and beautifully so, but only for a relatively short time. years, a decade, not much more. the concept of ‘contribute what you can and take what you need’ can not last far beyond when the founders  themselves change. definitely not beyond a generation, which i consider to be 15 years these days, unless the next generation also has a common set of values and needs, and can change from the original vision while staying together
  • kids paid for their parents dreams, values and actions. paid dearly.

a good friend recently told me he wants to be my partner. ‘do you know what partnership means?’ he asked and answered:

you do all the work, we split the profits 50/50

invisible

April 26, 2010

what is invisible?

everything that matters, except every thing and (except) matter.

_________

John Lloyd, Cambridge educated comedy writer and television producer, ex room mate of douglas adams (hitchhiker guide to the galaxy), is a great speaker and thinker

some of my thoughts about the invisible (probably borrowed from him):

  • we choose what to see (and therefor what not to see)
  • the invisible is so often more important than what is visible. it is interesting that you need darkness to see stars
  • and despite the fact that i love photography and try to capture the moment, what is visible is over rated.

agree? disagree? press here to watch his talk about the invisible at TED.

Quilt your job

April 23, 2010

this blog is a re-post from seth godin, author, agent of change, entrepreneur. i would like to be a bit like him.

he is one of the few blogs i read on a regular basis.

why?

  • they are short
  • they make you see regular things in a different lite
  • they help promote change in the working place, in how to market internally and in how to create better products

here is one of his latest blog posts:

“i quilt”

When you’ve had enough, can’t tolerate your job any longer and are ready to quit, perhaps you could try one last thing.

Quilt instead.

You’ve got nothing to lose, right? I mean, you’re going to quit anyway, so what’s the worst that could happen to you?

So quilt. Spend hours every day integrating the people you work with into a cohesive group. Weave in your customers as well. Take every scrap, even the people you don’t like, and sew them together. Spend far less time than you should on the ‘real’ work and instead focus on creating genuine connections with the people you work with. Including your boss. After all, once you quit, you’re never going to see them again anyway, right? Might as well give it a try.

Careful… it might change everything.

a million stars – סגן תם פרקש ז”ל

April 18, 2010


סגן תם פרקש ז”ל
1983-2006

לדף הזיכרון


משתתפים בצערה העמוק של משפחת פרקש, על נפילתו של בנה, סגן תם פרקש, ביום ב’ כ”ח בתמוז ה’תשס”ו, 24.07.2006, בקרב בלבנון.

מיליון כוכבים

רצית לעוף רצית כבר הלאה
עם חצי חיוך עלית למעלה
מיליון כוכבים בשמים תופסים
את הצבע שלך בעיניים
תן רק עוד שנייה אחת לומר לך שלום

רצית לעוף הלכת רחוק מידי
בתוך הטירוף אין מי שישמור עלי
מיליון כוכבים בשמים תופסים
את הצבע שלך בעיניים
רציתי שנייה אחת לומר לך שלום

אני רציתי לשיר אתה הרמת גיטרה
מלאך מנגן לי עכשיו  אז איתך אני שרה
מיליון כוכבים בשמים תופסים
את הצבע שלך בעיניים
רציתי לשיר לך לומר לך שלום
רציתי שנייה אחת לומר לך שלום
תן רק עוד שנייה אחת לומר לך שלום

ביי תום

ביצוע: עמית פרקש
מילים ולחן: יפתח קרזנר

life from the other side of the pyramid

April 7, 2010

do you have a teenager at home?

wondering how to get her out of the post-modern world she lives in (h&m, iPhone, beverly hills 90210 – the new generation)?

wondering how to spend spring vacation with your kids in a meaningful, fun way that will not spoil them?

here is how one wondrful high-school junior (and his parents, i suspect) decided to address this slew of issues and blend it into a wonderful experience

i am excited about it, and if you are too, please support it:

Nittai Malchin is going to spend his spring vacation in Haiti

helping people of his age stay close to school and keep the education system alive.

he will play football with them, teach them how to use computers, and will learn what life looks like from the other side of the pyramid. haiti vs palo alto

if you want to support, donate, or learn about his experience, check out www.OneLoveAdvocates.org

it is about 2 months since haiti was in the news. convenient to forget.

i am a great believer in education. the more people in developing coutnries tht stay at schools and get edcuation, the better our world will be 20 years from now. especially women.

i am inspired by nittai, whom i do not know.

to do something with others, for others, at this age is, well, simply inspiring

music on the go – Lifetrons micro speakers

April 6, 2010

unfortunately, i am a critical person. very hard to satisfy. i tell myself that there is a balance in that: once i am satisfied, it is a real satisfaction. nice little personal lie. but it works. try it.

so, when is see a great product:

  • good design,
  • quality performance,
  • reasonable price

i become happy and hopeful.

it also generates a sense of ownership in me.

happens to me with good clothing. it happens with cars (think Peugeot 205 GTI – the car that changed my life. red GTI.)

in a related but very different way, art does that to me. think Gerhard Richter’ The Cage Paintings‘ at the Tate Modern, or Monet water lilies at the orangerie.

Breath taking. you have to sit down and try to grasp

Now back to products, not art.

music on the go is important. da. iPod is an indication. so was the walkman.

but if you travel a lot, you also want great sound in your hotel room. or when you are with friend.

picked up the Lifetrons drumbass micro speaker

i recommend it:

  • well designed
  • extremely small and therefore mobile. check out the picture again to see the minute proportions
  • connects to iphone and laptops, thru the hand set connection. charges thru a USB port.
  • no other plugs, can almost carry in your pocket.
  • (have not checked on battery life yet, but i am counting on the easy recharge using USB)

and most importantly

  • great sound. surprisingly good.